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July 9, 2022

In-store minting of NFTs becomes a tactile experience for users

Over the last year, nonfungible tokens (NFTs) have swept the globe. CryptoKitties in 2017 has blossomed into renowned works of art, digital music, and Metaverse high-end couture. They’ve also become a tool for communities worldwide to communicate with one another.

The number of individuals who possess NFT has increased from 4.6 million to 9.3 million in the last year, despite the current crypto bear market, according to research company Security.org. About 16.3 million prospective buyers will acquire nonfungible tokens in the next year, according to the study, despite the fact that the great majority of Americans aren’t ready to buy NFTs yet.

A few businesses and companies have begun using nonfungible tokens in their products, which is understandable given the potential of NFTs. Even though this has been shown by businesses that have connected real items to digital NFTs, a small number of merchants are also using NFT technology in physical shop locations.”

A good example of this is Salvatore Ferragamo, a high-end Italian brand. On June 24, 2022, Ferragamo’s new concept shop in New York’s Soho district debuted. Customers who enter the Ferragamo store at 63 Greene Street will find themselves immersed in Web3’s immersive shopping capabilities, which seem ordinary from the outside.

An NFT exhibit is being used to bring technology and elegance together in the Soho store’s personalized holographic sneaker program, according to the CEO of Ferragamo North America.

A collaboration between Ferragamo and digital artist Shxpir (whose surname is pronounced similarly to that of the English poet and playwright Shakespeare) resulted in Ferragamo’s NFT exhibit, which Vitale said is a first for the brand.

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A spokesperson from the creative firm De-Yan, who collaborated with Ferragamo on the installations and has assisted with immersive projects for Louis Vuitton and Dior, told Cointelegraph that minting a Ferragamo NFT does not cost clients anything in order to assure this.

People between the ages of 25 and 34 are more likely than those in older or younger generations to buy NFTs in the next year, according to research from Security.org. NFTs are also more popular with males than women in the next year, according to the study.