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August 25, 2022

Eminem and Snoop Will Take Bored Apes To VMAs

Snoop Dogg and Eminem will bring their Bored Ape Yacht Club (BAYC) NFTs to the VMAs on Sunday, performing from the forthcoming metaverse game “Otherside” by Yuga Labs.

MTV and Yuga Labs said that the rap superstars will perform their song “From the D to the LBC.”

“Otherside” is currently under development, and a release date has not yet been set. According to the business, the Web3 metaverse game is now in “Phase 1,” meaning that only owners of Otherdeed land non-fungible tokens and chosen developers have been allowed to test out some features of the MMORPG-inspired game.

This performance at the VMAs is another instance of NFTs permeating mainstream society. Unique blockchain coins that represent ownership have become digital status badges for the wealthy and famous, while Bored Apes have been co-opted by everything from fast food eateries to M&Ms.

The promoters claim that Snoop and Eminem’s performance of “Otherside” will be an unprecedented event. Their “From the D to the LBC” music video was released two months ago and shows 2D animations of their Bored Ape NFTs, but no metaverse footage.

Since its debut, “From the D to the LBC” has been a major hit for both rappers and the trend of music videos using Bored Apes. The YouTube video for “D to the LBC” has received over 46 million views and a nomination for “Best Hip-Hop Song” at the Video Music Awards. The song has amassed approximately 25 million listens on Spotify.

Eminem’s BAYC NFT, which he purchased in December for a whopping $450,000 and has used as his Twitter profile photo ever since is certainly being put to good use. MoonPay sent Bored Ape #6723 to Champ de Medici, Snoop Dogg’s son, in December, according to Etherscan statistics.

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While “From the D to the LBC” is a lyrical smash for many fans, the NFTs prominently displayed on the song’s cover art and music video have prompted several complaints.