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September 17, 2022

LaLiga Dives Into Decentraland Metaverse

The top Spanish soccer league, LaLiga, is said to have partnered with the online gallery StadioPlus to join the Decentraland Metaverse.

Gen Z people, who are among the most active metaverse users, are the target audience for the move, according to a recent research. As LaLiga expands in the Vegas City region of Decentraland, people born between 1997 and 2012 could develop a greater interest in Spanish football.

The topic was discussed by Stephen Ibbotson, the head of franchises and licensing at LaLiga. He said that the group has discovered ways to innovate and exceed other events in order to provide the best experience for fans on and off the field.

We’ll be able to connect with a large and new audience thanks to this license deal, like Decentraland, he said.

Throughout the collaboration, StadioPlus will provide advice. Additionally, it purchases LaLiga’s industrial and intellectual property rights for use in commercial endeavors in the metaverse. An important executive of the digital art platform, Jon Fatelevich, claims:

“StadioPlus is on a quest to provide a link between the current sports landscape and the foreseeable future. In light of this, we are happy to have come to this arrangement with LaLiga, with whom we have been collaborating on the creation and integration of the competition in Decentraland for many months, and we are convinced that we will provide a fantastic experience for both football fans and Web 3 enthusiasts.

Two of Spain’s most prosperous teams, Real Madrid and FC Barcelona, have joined the metaverse tournament. Two enraged rivals banded together and filed a joint metaverse trademark application a month earlier. As a result, companies may offer aficionados virtual reality games and bitcoin transaction management software.

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