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July 13, 2022

Burberry Introduces a Virtual Handbag on Roblox

The colossal British fashion house Burberry has now introduced a new virtual handbag into the Roblox game. The pattern of the handbag is based on the patterns that make up the name of the company.

Members of the Roblox community may now “shop now” and “wear” fashionable handbags brought into the game by themselves. According to the data, almost one in every five users who are active on Roblox on a daily basis will have one person update their profile image on a daily basis.

Virtual bags, on the other hand, may be purchased for only a few dollars and are purchased using Robux, which is the platform’s native currency. This is in contrast to the fact that luxury real-world bags are sometimes worth thousands of dollars. Every tote will come with its own one-of-a-kind emoji.

The firm released its first online game, which was called B Bounce, in October of 2019. The second NFT collection, titled “Blankos Block Party,” was made available in June of this year thanks to a collaboration between Burberry and Mythical Games.

This is the first time that Burberry has joined together with Roblox, a gaming platform that has more than 50 million players that are active every day. Both Nike and Gucci have launched their own e-commerce platforms on the Roblox platform.

Samuel Jordan, a digital fashion designer who is 22 years old, was the one responsible for the creation of the bags. On this platform, he has had tremendous success and has sold more than 25 million pieces. Jordan said:

When I was 12 years old, I signed up for my first Roblox account. Zack, my elder brother, requested me to help him out so that we could spend out together. And since I was homeschooled all through my childhood, I didn’t have a lot of friends growing up. Roblox is the place where I really discovered a community.

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One month ago, Meta made public their plans to build a digital fashion shop in collaboration with fashion houses Balenciaga, Prada, and Thom Browne. It is anticipated that other fashion firms would more than double the amount of money they spend in technology between now and 2030, with a part of that increase going toward the development of the metaverse.