Home - News - Bitpanda Starts Offering Cryptocurrency “Investment as a Service.”

James Carter

January 27, 2023

Bitpanda Starts Offering Cryptocurrency “Investment as a Service.”

Bitpanda has introduced a new cryptocurrency investment-as-a-service offering, which makes it possible for financial institutions and fintech platforms to include trading services within their own mobile applications.
Bitpanda, a digital asset platform based in Europe, has introduced an investment-as-a-service offering geared toward financial institutions, fintech companies, and other media.

The company, which has its headquarters in Vienna, Austria, already serves more than 20 million customers with its white-label application programming interface (API). Through Bitpanda Technology Solutions, the company is now adding a number of features, asset classes, and regulatory licenses to its offering.

The platform will make it possible for traditional banks, fintech companies, and internet platforms to provide trading, investing, and custody services across a variety of asset classes, including cryptocurrencies, commodities, precious metals, and exchange-traded funds (ETFs). Through a single API connection, partners have the ability to develop their own user experiences and select features such as savings plans, asset-to-asset swaps, crypto staking, fractionalized stocks, entire blockchain, and more services to meet their needs.

Bitpanda was established in 2014, and it already has as partners some of the most successful trade apps in Europe. These apps include the mobile banking platform N26, the money app Lydia from France, the UK fintech Plum, and Hype from Italy.

The requirement for FIs to go it alone is eliminated by Bitpanda.

“Bitpanda Technology Solutions (BTS) is the easiest approach to allow the best investment experience for end-users as well as institutional investors, with a simple integration of our API,” explains Eric Demuth, Co-CEO and Founder of Bitpanda. “BTS” stands for “Bitpanda Technology Solutions.” After nine years in business, this company has established a dependable infrastructure that can operate profitably regardless of the state of the market.

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“Companies that use BTS have the opportunity to expand their offerings to include a trading and investing product for cryptocurrencies, equities, and precious metals in order to satisfy the requirements of their consumers in the year 2023.”

The Chief Executive Officer of Bitpanda Technology Options, Lukas Enzersdorfer-Konrad, adds the following: “Today’s financial institutions need to ask themselves how they want to cater to the growing need for innovative investing solutions.” Building each of these components separately results in high initial costs and products that need to be updated before they are even brought to market. To put it more simply, institutions are only able to do this if they desire both a rapid time-to-market and strong compliance standards.