In order to commemorate the Latin Grammys Awards and further strengthen the relationship between the two organizations, the Recording Academy and OneOf have entered into an exclusive three-year partnership.
OneOf will be the first company to ever present an NFT collection that is connected to The Latin Grammy Awards with a series of drops that will highlight Latin music. The initial assortment of NFTs will be made available for purchase during the month of October 2022, and further information on this launch will be provided in the weeks to come.
This is a new type of musical creativity and a means for fans to own a piece of the Latin GRAMMYs, according to Manuel Abud, CEO of the Latin Recording Academy. He went on to say that the Latin Recording Academy is devoted to discovering creative and new methods to commemorate the brilliance of Latin music and to link music to other art forms in our society, such as the visual and digital arts.
In this manner, supporters have the opportunity to own a physical piece of the Latin Grammys. In anticipation of the award event that will take place on November 18, these Latin Grammy Awards NFTs will be distributed throughout the month of October. Most recently, Binance became the first cryptocurrency exchange partner for the 64th Annual Grammy Awards by entering into an arrangement with the Recording Academy.
The Grammy Awards are not the first major award show to include Web3 technologies into its production. The “Best Metaverse Performance” award category was introduced at the beginning of this year as the newest award category to be presented at the MTV Video Music Awards.
Musicians have begun to make use of the technology in order to strengthen music rights and licensing, as well as to facilitate the distribution of NFT singles. In addition, non-album extended plays (NFTs) have just been legally recognized as a chart-eligible format, with acts such as Muse taking use of this newfound opportunity.
OneOf collaborated with the Recording Academy to launch its very first NFT collection during the autumn of 2017, in honor of the 64th Annual Grammy Awards as well as the forthcoming 65th and 66th Annual Grammy Awards.
On Thursday, November 17, the 23rd Annual Latin Grammy Awards will be held in Las Vegas at the Michelob ULTRA Arena located inside the Mandalay Bay Resort & Casino.
The three-hour telecast, which will be broadcast live on the Univision network beginning at 8 pm Eastern Time/Pacific Time, will be preceded by a one-hour pre-show that will begin at 7 pm Eastern Time/Pacific Time.
The telecast is produced by TelevisaUnivision, which is the most prominent Spanish-language media and content company in the entire world.
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