Home - Blockchain - Formula 1 Announces New Overtaking Award In Partnership With Crypto.com

David Agullo

August 27, 2021

Formula 1 Announces New Overtaking Award In Partnership With Crypto.com

Formula 1 (F1), the most elevated class of worldwide car racing for single-seater formula racing vehicles, has been declared the Crypto.com Overtake Award. The champ of the award will be the driver who has made the most overwhelms during the season.

As per Formula 1 (F1), the award “which is the first of its type, is intended to celebrate the grit displayed by drivers who take striking actions in the quest for progress”.

The first Crypto.com Overtake Award will be given to the driver with the “most overtakes throughout the total of the 2021 FIA Formula One World Championship and the champion will be presented with a prize toward the completion of the season”.

‘The Pass Master’

As per Formula 1, the driver who wins the award will be alluded to as the “the pass master”. For the award, new transmission designs will be acquainted live during each race to signal to overtaking conceivable outcomes. The new function will assist fans with monitoring a driver’s progress towards the Crypto.com Overtake Award.

Furthermore, Crypto.com branded substance will be acquainted with the authority Formula 1 online media and digital platforms.

Crypto.com’s association with Formula1 started in July when it turned into the game’s seventh Global Partner and Title Partner of the three Formula1 Sprint Events this season. The primary sprint occasion occurred at Silverstone in the UK, the subsequent will be at Monza in Italy and the third in São Paulo in Brazil. Formula1 said the Crypto.com association was “met with positive criticism from partners and fans alike”.

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Steve Kalifowitz, CMO of Crypto.com, said: “We are amazingly glad to present the first-of-its-kind award to F1. We endeavor to make associations that deliver shared benefit win opportunities, and I can’t think about a more ideal chance than the Crypto.com Overtake Award.

“This award permits our qualities to radiate through, celebrating the moments where drivers display the courage needed to go ahead. This season has effectively seen some stunning overtakes, and I can’t wait to see who the current year’s champion is.”

Crypto.com and UFC

In July mixed combative techniques association Ultimate Fighting Championship (UFC) consented to a long-term sponsorship deal with Crypto.com.

The multiyear arrangement will permit Crypto.com to put its branding on fight packs worn by UFC competitors during its rivalries, as well as on apparel (shorts, sports bras, and hoodies) worn by the training staff.

It will also be coordinated into UFC content on both direct and digital platforms, including live transmissions, pay-per-perspectives, and UFC-possessed social media channels.

Crypto.com said it will be assigned UFC’s Cryptocurrency Platform Partner in the games association’s recently created sponsorship category.