TikTok sensation Khaby Lame has been named Binance’s official brand ambassador. On Twitter, Binance announced the relationship, which they feel would enable them to promote a wide range of crypto education.

Khaby Lame, an Italian-born Senegalese who just surpassed 142 million TikTok followers, has lately become the most popular user.

Binance also announced the introduction of the Khaby Lame NFT line in its official statement. As a result, Binance expects the relationship will help dispel crypto and Web3 misconceptions, as well as expand the Binance ecosystem..

This isn’t Binance’s first foray into celebrity sponsorships; they’ve done it before. Recently, Binance partnered with Football superstar Cristiano Ronaldo on an exclusive multi-year NFT partnership. The Weeknd and Binance collaborated on the first-ever crypto-powered globe tour.

During this time, Khaby Lame has collaborated with a slew of well-known companies. Khaby has endorsement partnerships with Amazon, Netflix, Amazon Prime, and Dream 11.

During the Khaby announcement, Binance focused on a wide range of crypto education. A global Binance ecosystem has been envisioned in this movie, which is in line with previous recent Binance initiatives.

Binance has just teamed up with Cambodia’s security and exchange authorities to further grow the crypto sector. To further its reach in Southeast Asia, it obtained licenses in the Philippines for both virtual asset service providers and electronic money issuers.

In Europe, the Autorité des Marchés Financiers, a French market regulator, just approved Binance. As a result of the permission, a Binance subsidiary was officially registered as a supplier of digital assets services. As for the Gulf, Dubai and Bahrain have granted Binance digital asset licenses, allowing the company to operate there as well.

In addition, a $1 million BUSD scholarship program in Ukraine was established by the corporation.

The future of Binance’s worldwide dominance is in doubt, given the fierce competition it faces from Crypto.com and Coinbase, as well as the bleak market conditions.

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