Pepsi just announced the launch of its first NFT series in its NFTs collection Mic Drop. The NFTs are inspired by Pepsi flavors like classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar, and Crystal Pepsi, and depict a variety of microphone-like characters.

Pepsi’s iconic collection was designed and built by VaynerNFT, an NFT consultant who helps organizations maximize brand development and construct long-term NFT projects. VaynerNFT previously worked with Budweiser to help the Budweiser community extend into the Metaverse.

The music industry played a critical role in helping Pepsi become a part of pop culture through a number of clever efforts. Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, and other industry legends have all signed deals with Pepsi. Since 2013, it has been the primary sponsor and organizer of Pepsi’s halftime Super Bowl performance, albeit the deal is likely to end.

On December 10th, the Pepsi Mic Drop wallet backlog will open, and users who have been approved will be able to mint it on December 14th. Once the NFT has been coined, it will be authenticated and transferred to the consumer’s wallet instantly. The Pepsi NFT can then be used as the customer wants, including being sold on OpenSea, the world’s largest NFT marketplace.

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