The worldwide governing body of association football, FIFA, said on Tuesday that the cryptocurrency exchange Crypto.com would be an official sponsor of the FIFA World Cup Qatar 2022 competition. According to the release, the digital currency trading platform will activate its official sponsorship in a variety of ways during the tournament.

Crypto.com is continuing its pattern of using sports to promote the business and raise awareness of digital currencies. FIFA announced on March 22 that Crypto.com has been chosen as an official sponsor for this year’s FIFA World Cup. Millions of people across the world tune in to watch the World Cup, which is being held this year in Qatar. The FIFA World Cup Qatar 2022 will begin on November 21 at Al Bayt Stadium in Al Khor.

According to FIFA, Crypto.com will be the official cryptocurrency trading platform sponsor of Qatar 2022, benefiting from enormous branding exposure both within and outside the tournament’s stadiums. FIFA’s chief commercial officer, Kay Madati, stated that the organization is thrilled to have the cryptocurrency exchange sponsor the World Cup in Qatar. Madati went on to say that the platform has already demonstrated a tremendous interest in the realm of sports.

“Crypto.com has already proved a commitment to sponsoring top-tier clubs and leagues, important events, and historic locations all over the globe, and there is no platform bigger, or with a broader reach and cultural influence, than FIFA’s global football platform,” Madati said in a statement.

The platform joins other digital currency companies, such as the crypto asset exchange FTX, in investing heavily in sports sponsorships. Crypto.com announced on Tuesday that it has multiple collaborations with groups in “motor sport, MMA, basketball, and ice hockey, as well as football.”

The exchange secured an agreement with the entertainment firm Ultimate Fighting Championship last summer (UFC). A few months later, Crypto.com acquired the naming rights to the Los Angeles Lakers’ Staples Center, renaming it “Crypto.com Arena.” Crypto.com joined forces with the Angel City Football Club in the end of 2021. (ACFC). According to Kris Marszalek, sponsoring the FIFA World Cup would “raise global exposure of Crypto.com.”

Share