In May of this year, Crypto.com sponsored Lega Serie A’sCoppa Italia, becoming Liga Serie A the first sports league in the world to strike a relationship with a crypto platform. Following the popularity of the LigaSerie A and Crypto.com NFT collection established for this year’s Coppa Italia, new NFT collections relating to Serie A, Coppa Italia, and Supercoppa Italian have been released.
THE FIRST ONE TO INTRODUCE VAR
The multi-year collaboration combines Crypto.com in every broadcast moment where technology enhances the sport, as the presenting partner of Virtual Assistant Referee (VAR) and Goal Line Technology, and reflects Crypto.com’s ideals of transparency and trustworthiness. The Crypto.com VAR Center will be co-branded with Liga Serie A’s VAR Center in Lissone. Liga Serie A is no stranger to innovation, having introduced VAR technology in 2017 as the first sports league in the globe. In total, 2,372 events necessitated the use of VAR technology throughout the 2020/2021 season. VAR interventions are featured in the global broadcast of Liga Serie A, which reaches over 775 million TV households in over 150 countries.
LEADING UP ITH THE REPUTATION
With over 10 million users globally, Crypto.com has established a leading position in the cryptocurrency market and is a top-ten finance app on both the App Store and Google Play. The Crypto.com Visa Card is the world’s most popular crypto card, available in 30+ countries, in addition to establishing the world’s fastest-growing crypto platform.
Crypto.com is thrilled to be Liga Serie A’s first cryptocurrency partner, with the fastest growing crypto app and over 10 million users worldwide. Starting with exclusive NFT memorabilia available exclusively at Crypto.com/NFT, the two organizations will collaborate to offer new experiences for football fans in Italy and abroad. Liga Serie A is the second sports group to use Crypto to launch NFTs. Liga Serie A joins the Aston Martin Cognizant Formula One Team as the second sports group to partner with Crypto.com to launch NFTs to honor their return to the sport after more than 60 years.
The collection honors Juventus’ triumph against Atalanta in the TIM Vision Cup when they met for the first time. The trophy was reimagined by Diego Perrone, today’s most famous Italian modern artist, and the 3D model is included in this collection. In addition, ten lucky fans who purchase an NFT will win a signed Juventus and Atalanta shirt.
Crypto.com is the first cryptocurrency company in the world to obtain ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013, and PCI: DSS 3.2.1, Level 1 compliance, and has been independently rated at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks. Crypto.com seeks to help the global “transition to cryptocurrency” with more than 1,800 specialists in corporate offices across the Americas, Europe, and Asia.
BRINGING PEOPLE CLOSER TO TECHNOLOGY
This multi-year arrangement validates our brand’s global strength, and our unique relationship with Crypto.com will usher in a new era of innovation by bringing our fans closer to the game through technology. We’ll be working on several commercial and marketing efforts in the coming months to extend our fan base and engage more people.”
This year, cryptocurrency and blockchain companies have seen fast growth in the sport, with many exchanges announcing collaborations with amateur and professional teams. Crypto.com signed a 10-year, $175 million deal with the Ultimate Fighting Championship in July, allowing the company’s logo to appear on gear and apparel. The platform has also agreed to serve as the official cryptocurrency of Formula One.