Emirates, the United Arab Emirates’ (UAE) largest airline, has revealed plans to incorporate “bitcoin as a payment facility.”

The airline’s Chief Operating Officer (COO) Adel Ahmed Al-Redha indicated at the Arabian Travel Market in Dubai on May 13 that they will soon be launching a Metaverse and Non-Fungible Tokens (NFTs).

According to Mr. Ahmed, the idea was to put Emirates at the forefront of disruptive blockchain technology while also engaging with consumers faster and more flexibly. As a result, the airline will begin employing additional personnel for its metaverse and NFTs divisions to assist in the monitoring and enhancement of client services.

With the metaverse, you will be able to transform your entire process—whether it is in operation, training sales on the website, or the entire experience—into a metaverse type application, but more importantly, making it interactive, Ahmed explained, adding that they planned to use blockchain technology in tracking aircraft records.

Furthermore, Emirates planned to incorporate Bitcoin as a payment option, as well as to offer NFT collectibles to the company’s website for trading reasons.

Mr. Ahmed stated that the first initiatives are already in the works, and that the Emirates Pavilion at Expo 2020 Dubai would be repurposed as a hub for innovation, including the development of the airline’s metaverse and NFT projects.

Emirates, the UAE’s largest airline, has previously expressed interest in the digital assets ecosystem.

The airline said last month that it will soon introduce NFTs and innovative metaverse experiences for its passengers and workers as part of its aim to be a top airline in Web3.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates airline and Group, stated at the time: “Dubai and the UAE are blazing the way in the digital economy, with a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”

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